Branding in the Digital World: Seen through Legal Eyes

What should you pay attention for when a company sets up a digital Project to market its products and services?

We wish to discuss the relevant legal questions based on a concrete scenario: a company launches a new brand and plans to reach out to consumers through social media, while offering the products through a webshop. At the same time the company is developing a mobile application for its customers to promote these new branded products and services.

It is therefore essential for the company to measure the consumers’ preferences and needs.

All these projects have legal implications, such as:

 - how to make sure a contract with a developer will grant sufficient rights for the company to develop the application?

 - how to create a trusted environment with a brand while supporting consistent use of the registered trademark?

 - how to control – or limit - possible infringments?

 - how to keep data secure when this data is hosted externally?

To debate these topics, we are gathering three experienced Speakers coming from the industry and an agency along with three knowledgeable legal experts in the field of digital, internet and cybersecurity.

 Program

When: 4. Mai 2017

Where: Maison de la Communication, Lausanne

 

 

Attachments

201704261155 LES Seminar Branding in Digital World May final.pdf [64.9Kb]

Uploaded Mittwoch, 26. April 2017 by LES-CH